With Ad Exchange, publishers get access to premium advertising brands, a programmatic exchange, and advanced optimization tools. Google Ad Exchange is often referred to as the premium version of AdSense. We’ve written extensively on the ins and outs of Google’s DFP ad server so you can get the most value out of your ad inventory.

It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners. This ad server is one of the most widely used products in the ad tech space and comes with a range of features such as yield management, data management, optimization tools, security, trafficking capabilities, and more.

So, what is Google DoubleClick For Publishers? It’s an all-in-one publisher ad inventory management solution and Google’s trademark ad server for managing all of a publisher’s advertising. Since GAM is a merger of older Google products to create a more seamless process to increase ad revenue & manage campaigns, it’s useful to take a quick look at those products, especially DFP. The hybridized version of DoubleClick For Publishers & Google Ad Exchange

Ppc ad management